Building Partnerships with the Chinese Market
With the astounding growth of inbound Chinese tourists visiting our shores, we had the pleasure of hosting seven high-profile Chinese travel and business writers along with two members of Ctrip (China’s largest online travel agency). This trip was an initiative between Best Western Hotels and Ctrip. This partnership makes Best Western a preferred hotel partner on Ctrip and will display all Best Western Branded hotels worldwide to the Chinese travel market, including more than 618 million Chinese internet users.
To help activate the new partnership and increase awareness of the Best Western brand in China, Best Western had the pleasure of hosting seven high-profile Chinese travel and business writers along with two members of Ctrip. Guests on the tour included senior reporters from China Business News, Xin Min Evening News, Oriental Morning Post, Shanghai East Radio Company, China National Radio, Tencent and CTCNN.com
The group embarked on a seven-day familiarization trip to North America. The BEST WESTERN PLUS Chateau Granville Hotel & Suites & Conference Centre was delighted to be their first stop on their North American tour!
Welcome Reception for Chinese Travelers
Accommodating to the Chinese Culture
Upon their arrival, the BEST WESTERN PLUS Chateau Granville Hotel & Suites & Conference Centre team hosted a beautiful welcome reception in the Edge Social Grille & Lounge. The team ensured that they met the group’s every need from kettles and slippers in their guestrooms, hotel information translated into Chinese, a daily Chinese newspaper as well as a traditional Chinese breakfast every morning.
The Chateau Granville team really demonstrated to the Chinese delegation that when you stay at Best Western, you stay with people who care!
The group thereafter continued their trip and stayed in Best Western hotels in Seattle, Los Angeles, Phoenix with their final stop being Anaheim.
We look forward to hosting a growing number of Chinese travelers with Best Western being a trusted brand known worldwide for its outstanding service and value!